Warren and Hearn Defend Saudi Involvement in Boxing Amid Criticism
Prominent boxing promoters Frank Warren and Eddie Hearn have come to the defence of Saudi Arabia’s growing role in the sport, following criticism surrounding Daniel Dubois’ recent fight against Anthony Joshua at Wembley Stadium. The event was part of Riyadh Season, a series of cultural and sporting events organised by Saudi Arabia’s general entertainment authority, chaired by Turki Alalshikh. Despite concerns over Saudi Arabia’s human rights record, both promoters have praised the Kingdom’s involvement, arguing that their financial backing is vital for the future of the sport.
Saudi Arabia’s Impact on Boxing
Warren, who promotes Daniel Dubois, emphasised that Saudi Arabia’s support made the fight possible. Speaking at a press conference for the upcoming bout between Artur Beterbiev and Dmitry Bivol, Warren responded to the criticism, particularly surrounding the Saudi national anthem being played before the fight. He said, “Why is there criticism? A small minority complaining about the national anthem being played.” He added that without Saudi financial input, such high-profile events would not take place, saying, “It’s for the love of boxing from His Excellency [Alalshikh] that has made that happen.”
Eddie Hearn, who promotes Anthony Joshua, echoed these sentiments. Hearn described the Dubois-Joshua fight as a much-needed boost for British boxing, stating, “That shot in the arm was provided in the most unexpected way via Riyadh Season.” Hearn has long been a vocal supporter of Saudi involvement, and this event was the first time Riyadh Season extended its reach to the UK, marking a significant step in Saudi Arabia’s continued investment in global boxing.
Addressing the Controversy
However, the event did not escape criticism. Some questioned Saudi Arabia’s motives in using sport to improve its global image, a strategy often labelled as ‘sportswashing’. The playing of the Saudi national anthem and the extensive Saudi-themed branding around the event raised concerns among certain sections of the media and human rights organisations. One particularly controversial incident was reported by The Telegraph, in which journalist Oliver Brown was denied entry to the fight at Wembley. While the incident led to questions over press freedom, Warren’s Queensberry Promotions declined to comment.
The criticism also touches on broader concerns about Saudi Arabia’s human rights record. The Kingdom has invested approximately £5bn in sport since 2021, including significant ventures into boxing, football, and other international sports. This investment is officially aimed at diversifying the country’s economy, reducing its dependence on oil revenues. Yet, critics argue that this strategy is designed to deflect attention from controversial issues such as the war in Yemen and the murder of journalist Jamal Khashoggi.
Boxing’s Complex Relationship with Saudi Arabia
Saudi Arabia’s interest in boxing is not new. The Kingdom first entered the sport in a major way with Anthony Joshua’s rematch against Andy Ruiz in 2019. Since then, Riyadh Season has taken on an even larger role in staging key boxing events. The first major Riyadh Season fight took place in October 2023, when Francis Ngannou faced Tyson Fury. The partnership between Saudi Arabia and promoters like Warren and Hearn shows no sign of slowing down, despite the criticism.
For Hearn and Warren, the financial backing from Saudi Arabia is seen as essential for boxing to maintain its relevance on the global stage. Hearn added, “Riyadh Season is a project that takes place in Riyadh. What we saw last week was a passion for sport that His Excellency has.” The promoters argue that the focus should remain on the sport itself and the opportunities that Saudi investment provides for fans and fighters alike.
